Engage your audience with an evergreen lead magnet that will build trust and generate qualified leads
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It all began a few years ago. Like every marketer at an early-stage startup, I was fighting the content battle. The volume vs. quality battle. The I-just-spent-sixteen-hours-on-this-blog-post vs. the it-has-the-lifespan-of-a-tweet battle. And I was losing.
I had committed to the SaaS startup mantra of #leadsbeforesleep, but I didn’t know how to turn the content we had into leads much less relationships.
Here’s what I did know:
At the time, an ebook seemed like something to do.
And did it ever. Our 62-page lead magnet on PQLs not only generated leads like no other content effort we had done, but it got people talking about us and gave us months of cross-platform content.
Since then, I’ve created lead magnets and marketing assets for scrappy SaaS brands just like yours. They spanned verticals but had one thing in common. They said yes—Do you want your content to start relationships?
I’ve worked with leaders at
