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Building a Startup That Matters

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The Happy Startup School

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It's time to ask yourself "How can I make my business impactful?" with this thoughtful free ebook for startup founders. Pre-launch, and even pre-research, you should articulate your early company values and mission statement. Work your way toward a fully-fledged business vision and purpose, discovering your value prop, origin story, and most ardent early adopters along the way. This ebook provides templates to guide you through the journey step by step. Find what’s at the heart of your business, and you can build a good startup that people (AKA your customers!) might just care about.

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you should read this ebook if...

You are getting ready to follow your ambitions, build your first product, and launch a startup business
You're unsure how startups or small businesses first get off the ground or what you should focus on first
You need help articulating the more conceptual parts of your business plan, live the mission or vision, what story you'll tell, and what values will drive you

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about this ebook

We’ve all heard of Maslow’s Hierarchy of needs. Enter it’s startup cousin: The Happy Startup Canvas. It’s here to help a struggling startup founder go from “I’m building X” to “Here’s how X is going to change the world”.

Purpose: Based on Simon Sinek’s famous TED talk, this section helps you get clear about your why (and make sure it’s more than money)

Vision: Look at your purpose and ask yourself how the world will be different when you’re done? After you fulfill your purpose, what will the world look like?

Values: Values are more than something you put on a wall. They’re what guide your every decision. What matters to you more than profits?

Story: Humans are hardwired to love stories. What’s yours? Is it one people can connect with?

Problems: What problem is your startup going to solve? Go back to your vision and purpose and think about what problems align with those

Solution: Keep it simple, focus on learning and get ready to have all your plans destroyed

Fans: Find the people who care, like really care and learn as much as you can about them

Value Proposition: Formulate a pitch that tells your fans how your solution is going to solve their problem

It's time to ask yourself "How can I make my business impactful?" with this thoughtful free ebook for startup founders. Pre-launch, and even pre-research, you should articulate your early company values and mission statement. Work your way toward a fully-fledged business vision and purpose, discovering your value prop, origin story, and most ardent early adopters along the way. This ebook provides templates to guide you through the journey step by step. Find what’s at the heart of your business, and you can build a good startup that people (AKA your customers!) might just care about.

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Key insights

We’ve all heard of Maslow’s Hierarchy of needs. Enter it’s startup cousin: The Happy Startup Canvas. It’s here to help a struggling startup founder go from “I’m building X” to “Here’s how X is going to change the world”.

Purpose: Based on Simon Sinek’s famous TED talk, this section helps you get clear about your why (and make sure it’s more than money)

Vision: Look at your purpose and ask yourself how the world will be different when you’re done? After you fulfill your purpose, what will the world look like?

Values: Values are more than something you put on a wall. They’re what guide your every decision. What matters to you more than profits?

Story: Humans are hardwired to love stories. What’s yours? Is it one people can connect with?

Problems: What problem is your startup going to solve? Go back to your vision and purpose and think about what problems align with those

Solution: Keep it simple, focus on learning and get ready to have all your plans destroyed

Fans: Find the people who care, like really care and learn as much as you can about them

Value Proposition: Formulate a pitch that tells your fans how your solution is going to solve their problem

Key insights

We’ve all heard of Maslow’s Hierarchy of needs. Enter it’s startup cousin: The Happy Startup Canvas. It’s here to help a struggling startup founder go from “I’m building X” to “Here’s how X is going to change the world”.

Purpose: Based on Simon Sinek’s famous TED talk, this section helps you get clear about your why (and make sure it’s more than money)

Vision: Look at your purpose and ask yourself how the world will be different when you’re done? After you fulfill your purpose, what will the world look like?

Values: Values are more than something you put on a wall. They’re what guide your every decision. What matters to you more than profits?

Story: Humans are hardwired to love stories. What’s yours? Is it one people can connect with?

Problems: What problem is your startup going to solve? Go back to your vision and purpose and think about what problems align with those

Solution: Keep it simple, focus on learning and get ready to have all your plans destroyed

Fans: Find the people who care, like really care and learn as much as you can about them

Value Proposition: Formulate a pitch that tells your fans how your solution is going to solve their problem

Discuss this free ebook

As my startup scales, when do we need to revisit our business vision and mission statement — and should we shift them in the face of growth?

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What we loved:

Cool and illustrative examples from the real world as well as the DIY templates for tied to each chapter

What we didn't love:

Some of the points being made contradicted each other, so things felt a bit cherry-picked

Summary:

This is an ebook early startup founders and young entrepreneurs can appreciate. It's less about what makes a startup matter, and more of a guide for you to build (or rebuild) a startup around the question, What matters to you?

In the end though, it's tough to feel totally empowered. Where do we go from here? We're left with the feeling our next step might be to join The Happy Startup School. Great marketing and an excellent pep talk, but we'd rather some more actionable advice at the end to take us from philosophy to real-world impact. Isn’t that the worst trap a startup founder can fall into? Focusing too much on the philosophy?

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72 pages

Interviews from the field

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ISBN

979-7283560475

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