The SaaS Vendor's Guide to Customer Engagement, Retention, and Advocacy

Customer relationships sit at the heart of any company, successful or otherwise. It’s not just that you need them to survive as a business in the most basic sense. Their advocacy can make or break growth. So instead of thinking in terms of “starting a relationship,” it might be more helpful to consider your business as forging connections with people. What really resonates with your customer base? What types of engagement can power a customer advocacy program? You might start to answer this question by going out and…