2021 Product-Led Sales Benchmark Report

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Sales

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Pocus

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A SaaS sales process doesn’t quite resemble the sales strategies you may be familiar with. Instead, they employ a product-led growth model. Check out this free product-led sales (PLS) data report to get the scoop on product-led sales in 2022, from current benchmarks to the future of the model.

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you should read this ebook if...

You’re part of the go-to-market team at a PLG company
You are a salesperson with a PLG organization and trying to better understand the role sales plays in a product-led strategy
You need data on the GTM strategy of major product-led SaaS startups and enterprises
You’re interested in exploring just what product-led sales are

Sales

Survey Report

expert rating

3.3

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Most companies selling software as a service follow a product-led model, where trials and sales are self-serve: users can sign up and try the product at their own pace, without ever having to interact with an agent if they don’t want to. Where does that leave sales teams in a PLG motion? As it turns out, the highest-performing product-led growth still relies on sales reps and the idea of following up on qualified leads. The companies best executing on this leverage a new strategy called product-led sales (PLS)...

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2021 Product-Led Sales Benchmark Report

Expert review

2021 Product-Led Sales Benchmark Report

Reviewed by

Mekkie Bansil

3.3

Value

Readability

Actionability

What we loved:

As the report states, Product-Led Sales is still in its infancy, meaning there is little information to be found on it. As with any other up-and-coming go-to-market strategy, it’s always helpful to have data to give it validation if not unearth some of the methodologies behind it. You know, to help us with our #fomo

What we didn't love:

The sample size in this free survey is middling, and the insights are mostly just informational. We hope the next report digs a little deeper and tells us how we too can jump on the bandwagon and reap the benefits of the Product-Led Sales movement.

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48 pages

200 people surveyed

ISBN

978-1991052957

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2021 Product-Led Sales Benchmark Report

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