SaaS Sales for Startup Founders

With or without a sales team, your SaaS startup isn’t selling features. You aren't even really selling your product. You're selling a solution, and using it as your entry point to form a buyer relationship. Understand your prospects’ problems and offer to solve them better than anyone else can. This can be effective even when you haven't built out the features. But it means you or your sales team can't approach these deals as purely transactional. You're selling the client on how valuable you can be to their organization, its customers and its bottom line. Position your startup or product as helpful, desirable, and above all, more than worth the price of admission.