Cross-selling and upselling eBook

It’s not that it’s necessarily hard to upsell or cross-sell within your customer base. But it’s not a sales strategy you can just start implementing on the fly. It requires understanding customer behavior and buyer habits, then building out either product bundles or reworking your sales funnel. You need to optimize for upgrades, so that your upsell opportunity feels natural, enticing and valuable…not just like a thoughtless profit-generating center. And don’t whiff the execution, either — it needs to be simple and easily executed, or customers won’t be swayed. Either technique starts by taking a close look at your products. Where can you identify…