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Advanced Technical SEO: The Complete Guide

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Search Engine Journal

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What is technical SEO? From XML sitemaps, schema, and optimized navigation to handling duplicate content, redirected pages and 404 errors – learn everything you need to design an SEO-friendly website from the inside out. Get your pages ready for crawling and indexing with this free ebook on the ins and outs of technical SEO.

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you should read this ebook if...

You need to optimize your website or content structure for search engines
You want a thorough beginner's guide to technical SEO
You're familiar with technical SEO but looking to learn more specifics and best practices

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This technical SEO ebook covers plenty of topics to varying degrees, but we have to choose a single starting point for this report – so let’s take a look at 404 error codes. 404 errors are just one of many different status codes your website can return. These codes are trying to let visitors know what’s going with your webpages, like if they’ve encountered a bad gateway, or something has timed out, or they’re being redirected. A 404 code means there’s nothing to be found at that specific URL. For SEO purposes, it may be a linking error or even…

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Expert review

Advanced Technical SEO: The Complete Guide

Reviewed by

Alissa Pagano

4.4

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What we loved:

Search Engine Journal does a great job organizing and structuring this very hefty SEO ebook. Despite the long page count and amount of info crammed in here, we found it easy to digest and even easier to get through. They avoid overly technical jargon for the most part, too. It keeps this book especially beginner-friendly compared to some other technical SEO resources out there.

What we didn't love:

This guide dates back to 2018 — which isn't all that long ago, but can be an eternity in terms of SEO. Luckily, as far as we can tell, the advice mostly holds up. There's also a quick ad tucked into the table of contents...not the end of the world, but a little tacky for our tastes.

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385 pages

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ISBN

978-5928931528

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Advanced Technical SEO: The Complete Guide

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