Content Marketing Toolkit To Bring In More Leads

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“How can I get more leads?” One technique is through content marketing. You can leverage content for B2B lead gen by creating core value-add content, distributing promotionally, and finally, by getting prospects on the hook with relevant lead magnets — usually in the form of resources or tools that help your would-be customers do their job. Now the question is, well, how do I get started with content marketing? The answer is with this free ebook. Explore the best practices for promotion and lead conversion, and use these content templates to get started on your own lead-generating marketing funnel.

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you should read this ebook if...

  • You use content marketing as part of your B2B lead generation strategy
  • You’re looking for content ideas for a lead magnet, blog, or newsletter
  • You need tips on creating a content marketing funnel and driving conversion within your audience
  • You’d like some content templates for email, social media, and websites

about this ebook

“How can I get more leads?” One technique is through content marketing. You can leverage content for B2B lead gen by creating core value-add content, distributing promotionally, and finally, by getting prospects on the hook with relevant lead magnets — usually in the form of resources or tools that help your would-be customers do their job. Now the question is, well, how do I get started with content marketing? The answer is with this free ebook. Explore the best practices for promotion and lead conversion, and use these content templates to get started on your own lead-generating marketing funnel.

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Key insights

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Once we determine which channels are the most useful and profitable for us, what’s the best way to scale down our content operation and just focus on those?

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Expert review

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Content Marketing Toolkit To Bring In More Leads
Reviewed by
Mekkie Bansil
4.5
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Value

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Readability

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Actionability

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Does this ebook offer instructions or include templates? Learn more
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What we loved:

Templates, templates galore. Who doesn't love a good template, especially when it's one that helps you turn marketing content into leads. We'll have to test these templates in the wild and report back, but for now, we only wish they had more advice on which template to use when.

What we didn't love:

There's a lot of theory and #buzzwordsalad on choosing a good topic—arguably even coupled with some solid advice—but we would have really loved some actionable templates for those parts as well. Missed opportunity! Also, why you gotta call it "lead bait"?


37 pages
Table of Contents
External References
ISBN
978-1234567897

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