Becoming Product Led: What It Means and How to Get There

Developing a product-led growth strategy starts by positioning your product experience as each team’s guiding star, and this PLG ebook is a how-to guide. Your product-led sales will hinge on showing and not telling — whether through demos or free trials — and product-led growth marketing begins with virality within the product itself. Customer success takes on a new importance working on the frontline of customer interaction. They have the best ability to increase retention, and collect the feedback and user sentiment that drives new product releases.