Build: The Product-Led Growth Edition

Product-led growth is the hot new GTM strategy every SaaS leader's been talking about and this is the book that put it on the map. Not that the PLG movement needed a lot of help — companies following this go-to-market strategy have enviable metrics and growth stories. Probably because they put their customers first and use their product to qualify leads. From acquisition to conversion to success, a PLG strategy requires a mindset shift in the entire organization. Gone are the days of selling promises of value. Now, companies must show value to make a sale.