Fuel the Acquisition of Product Qualified Leads
Free
Free resource by
Growth & Marketing
ebook by
Victor Eduoh
Are you
Victor Eduoh
The future of lead gen is in product-qualified leads. Because PQLs lead to more sales calls and more closes – converting at 5 or 6 times the rate of MQLs. In this day and age, keeping tabs on leads that are only marketing qualified is basically tracking vanity metrics. Product-qualified leads, on the other hand, are already further along the funnel. That’s what qualifies them at all – they’ve experienced initial product value and show some form of buying intent. OK, so we’ve defined a PQL. Now what you do with them…
This link contains flashing images. You can also get the book by emailing hello@nonfik.com
you should read this ebook if...
- You work on lead generation for a B2B SaaS company
- You’re looking for a simple way to align marketing and sales for better CRO
- You are a marketer starting out with product-led strategy
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