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SEO Performance Analysis

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Technical SEO audits are used to assess your site’s current performance and point you to ways to improve and optimize. As part of our series on advanced SEO ebooks, this book covers SEO performance analysis, recommends different free and paid tools, and outlines how regular audits can help your site maintain good standing with Google. By the end of a full SEO assessment, you should have some quantifiable idea of your site’s user experience — how relevant and useful visitors find your content, how quickly they interact with pages, and how easy it is to navigate your site.

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you should read this ebook if...

You’re familiar with different parts of SEO but don’t have a great overall understanding of what makes it tick
You are moving from a particular SEO specialty to a more holistic search engine optimization role
You need a guide to conduct a sitewide technical SEO audit and SEO content analysis

Growth & Marketing

Content & SEO

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3.6

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Expert review

SEO Performance Analysis

Reviewed by

Mekkie Bansil

3.6

Value

Readability

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What we loved:

The un-magicking of the Google algorithm popularly thought of as voodoo magic. While this short guide doesn’t give you a full out playbook for mastering the Google, it does give you a starting point of where you might look if your SEO is less than stellar. Points addressed include the ever-popular how to optimize for mobile, how to handle headings and even a few surprising factors like URL structure.

What we didn't love:

The lack of polish. From typos to poor formatting, this book is pretty hard on the eyes. Side note: While the design of this ebook leaves a lot to be desired, some of the stock imagery was on point. (The picture on page 16 is how Google makes me feel on a daily basis).

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28 pages

Interviews from the Field

ISBN

978-5928931539

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