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Technical SEO Audit

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Good SEO techniques marry on-page and content optimization with backend and structural SEO best practices. So extensive technical SEO audits are just something you’ll need to run regularly. Run through this advanced technical SEO checklist to analyze the different elements of your site that Google takes into account — from URLs and categorical hierarchies to internal linking and pages being properly crawlable and indexable.

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you should read this ebook if...

  • You need to check in on your technical SEO and complete a full audit of the backend and on-page content
  • You’re in charge of marketing analytics or generally advise the content and dev teams on SEO concerns
  • You’re familiar with certain aspects of search engine optimization, but need to brush up on advanced technical SEO techniques and best practices

about this ebook

Regular SEO audits will help your website keep up with Google’s latest algorithmic search engine shifts, and continue to rank as well as possible (all things considered). Add this advanced technical SEO eBook to your bookshelf, take stock of where your website needs some work, and start optimizing today.

Good SEO techniques marry on-page and content optimization with backend and structural SEO best practices. So extensive technical SEO audits are just something you’ll need to run regularly. Run through this advanced technical SEO checklist to analyze the different elements of your site that Google takes into account — from URLs and categorical hierarchies to internal linking and pages being properly crawlable and indexable.

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Key insights

Regular SEO audits will help your website keep up with Google’s latest algorithmic search engine shifts, and continue to rank as well as possible (all things considered). Add this advanced technical SEO eBook to your bookshelf, take stock of where your website needs some work, and start optimizing today.

Key insights

Regular SEO audits will help your website keep up with Google’s latest algorithmic search engine shifts, and continue to rank as well as possible (all things considered). Add this advanced technical SEO eBook to your bookshelf, take stock of where your website needs some work, and start optimizing today.

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Which stakeholders or team members do we need to bring together to complete an advanced technical SEO audit? Is there any drawback to getting it done piecemeal?

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Technical SEO Audit
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Alissa Pagano
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What we loved:

As far as checklists go, this is an excellent example — you’ll be able to work through your entire audit using this technical SEO audit guide. The organization of different sections works well, and we enjoyed the illustrative content (even if it’s just self-promotional, really — it still helps break up text and make this eBook a little more visually interesting).

What we didn't love:

There’s a single instance of missing translation — it’s certainly not a big deal, but we’re noting it here because it caught us off guard! More importantly, we wish this eBook featured just a little more context or guidance along with the checklists themselves. It’s a good outline of what you’ll need to look at, but doesn’t provide much help if you need to go in and make advanced changes to your SEO.


25 pages
Table of Contents
Interviews from the Field
ISBN
978-5928931533

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