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2020 Product Excellence Report

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We can’t overstate how important prioritization is in product management. Yet too many PMs lack a formal, standardized product strategy — let alone a prioritization framework. This ebook lays out simple prioritization techniques to strengthen your strategy, set clear objectives, and track actionable metrics. A step-by-step guide leads us through reflective questions, how to form a product vision, and how to evaluate the success of a framework your team has implemented.

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A product prioritization plan that’s poorly defined is barely better than no plan at all. More than picking a single framework, you and the team need to be on the same page about it. To prioritize collaboratively across an organization takes defined vision, continual evaluation, and flexibility as much as prioritizing your product backlog. Ask yourselves: What makes a feature more or less important? Who gets input and who holds the final decisions? Are you currently aligned on priorities, and have those priorities actually been serving the overall business goals?

We can’t overstate how important prioritization is in product management. Yet too many PMs lack a formal, standardized product strategy — let alone a prioritization framework. This ebook lays out simple prioritization techniques to strengthen your strategy, set clear objectives, and track actionable metrics. A step-by-step guide leads us through reflective questions, how to form a product vision, and how to evaluate the success of a framework your team has implemented.

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Key insights

A product prioritization plan that’s poorly defined is barely better than no plan at all. More than picking a single framework, you and the team need to be on the same page about it. To prioritize collaboratively across an organization takes defined vision, continual evaluation, and flexibility as much as prioritizing your product backlog. Ask yourselves: What makes a feature more or less important? Who gets input and who holds the final decisions? Are you currently aligned on priorities, and have those priorities actually been serving the overall business goals?

Key insights

A product prioritization plan that’s poorly defined is barely better than no plan at all. More than picking a single framework, you and the team need to be on the same page about it. To prioritize collaboratively across an organization takes defined vision, continual evaluation, and flexibility as much as prioritizing your product backlog. Ask yourselves: What makes a feature more or less important? Who gets input and who holds the final decisions? Are you currently aligned on priorities, and have those priorities actually been serving the overall business goals?

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2020 Product Excellence Report
Reviewed by
Mekkie Bansil
4.2
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Value

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Readability

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What we loved:

The infographics

What we didn't love:

The sample size was a little small, but enough to make us question the methods

Summary:

This survey report starts with a moderately decent sample size of product managers, compiles the data into page after page of droolworthy infographics, and tops it off with some key learnings and actionable insights. It strikes the perfect balance of what a survey report should be.

If you’re a product manager, stop reading this review and download the survey report. If you’re a product enthusiast, stop reading this review and download the survey report. Basically, whoever you are, stop reading this review and download the survey report.


32 pages
700 people surveyed
Table of Contents
ISBN
978-1253724486

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