The Essential Guide to Prioritization

A product prioritization plan that’s poorly defined is barely better than no plan at all. It’s important to do more than just pick a single framework to execute on. You and the team need to be on the same page about it, or you'll still end up being bossed around by support and sales requests, trusting someone’s gut over analysis, or chasing your competitors’ features. Prioritize collaboratively across the organization. As you develop your framework, ask yourselves: What makes a feature more or less important? Who gets input and who holds the final decisions? Are you currently aligned on priorities, and have those priorities actually been serving the overall business goals?