Principles of Product Design

Every product (or feature) starts as an idea. But are your ideas based on guesses and gut feelings or informed by info-gathering exercises? When you fire up baby’s first product design, don’t waste time taking shots in the dark. A mature product process is better positioned to succeed, and it grows out of research. You can run various surveys to fulfill this need, conduct customer interviews, or examine existing user data. But above all, for accurate representation, you want to make sure you’re combining…